Warriors of the Divine
$232,645 in 1.5 Months · 5.4x ROAS
The Challenge
Where They Started
Warriors of the Divine is an Australian clothing brand built for earthy women - sustainable, spiritual, grounded in the connection between self and earth. In 2023, Alicia Keys wore one of their pieces and they decided to launch a sale in her name. Their in-house team was running a 2.1x ROAS. For a campaign of this cultural weight, that wasn't enough. Our job was to take 2.1x to wherever Alicia Keys deserved.
The Strategy
How We Applied D.R.I.V.E.
We applied D.R.I.V.E. from the ground up. Desire mapping revealed the brand was selling products when it should have been selling aspiration. Two desires emerged: achieving your highest consciousness through what you wear, and being one with earth and in right standing with the divine through sustainable clothing. Reflection exposed a complete mismatch between creative hooks and buyer intent. Identity was rebuilt around the emotional truth of the customer.
The Execution
What We Built & Launched
Sixty new creatives were launched across Meta and TikTok in the first 10 days with multiple hook variations, all leading with the desire, never the product. Media buying was restructured around a proven campaign architecture. Underperformers were cut within 48 hours. Winners were scaled aggressively.
The Results
Numbers Don't Lie.
Revenue (1.5 Months)
ROAS Achieved
ROAS Before Campaign
Campaign Length
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