Maison Crivelli
180x Brand Awareness · 20M Views · $130,000 in Revenue
The Challenge
Where They Started
Maison Crivelli is a heritage British luxury fragrance house with strong brand equity and a loyal but aging customer base. When they came to us, the challenge was clear: the 28 to 40 affluent European consumer they needed to win was not finding them. Existing marketing felt dated, distribution was limited, and the brand's visibility in continental Europe was almost non-existent. The product was exceptional. The presentation was not reaching the right people.
The Strategy
How We Applied D.R.I.V.E.
We deployed the Empire package through the D.R.I.V.E. framework from the ground up. Desire mapping revealed that the 28 to 40 demographic did not want heritage, they wanted access. They wanted to feel like they had discovered something rarified before everyone else did. Reflection showed the brand had the equity to support that positioning but lacked the visibility to make it believable. Identity was sharpened entirely around quiet luxury, the kind of confidence that does not announce itself. Voice was rebuilt for editorial channels, culture-forward platforms, and press rather than traditional advertising formats.
The Execution
What We Built & Launched
Execution ran across eight weeks. A new brand identity was rolled out across every touchpoint simultaneously. An editorial video series was produced and distributed across Instagram, TikTok, and YouTube. Press seeding reached 40 European luxury publications. Pop-up experiences were activated in Paris, Milan, and Amsterdam, each one designed as a cultural moment, not a sales event. An influencer programme was built around eight macro-creators selected entirely for cultural authority rather than follower count.
The Results
Numbers Don't Lie.
Brand Awareness Lift
New Followers
Total Views
Revenue Generated
“Grow N Co understood something our previous agencies never did. Our customer doesn't want to be sold to. They want to be let in. That's exactly what this campaign did.”
Maison Crivelli
Brand Director
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